House of Love Paris is an address that has left its mark on the capital's decorative landscape for years. In the bustling 11th arrondissement, Maison Aimable, founded in 2014 by Muriel Rousseau and Stéphane Prieur, offered much more than just a simple decor boutique in Paris. This intimate 22 m² space Taillandiers Street invited you to discover a universe where each object told a story.
A former graphic designer specializing in trend books for major fashion houses, Muriel brought her keen eye, while Stéphane, a former artistic agent in fashion, instilled his aesthetic vision. Until its closure in 2019, Friendly House embodied a perfect balance between contemporary design and authentic warmth, defining a Parisian style that is both elegant and accessible.
Our article in brief:
House of Love Paris was a Parisian boutique in the 11th arrondissement, which made its mark on the decorative landscape between 2014 and 2019.
- House of Love Paris was the fsingle use Japanese minimalism, the Danish hygge concept and L'European crafts
- Friendly House offered a selection of natural and sustainable materials in a process eco-responsible
- His decorative universe creates a perfect balance between modernity and authentic warmth
- Friendly House closed its doors in 2019, much to our dismay.
In this article
Maison Aimable's signature decor universe: between craftsmanship and modernity
What distinguished Maison Aimable in the landscape of Parisian boutiques was this ability to create a perfect balance between modernity and warmthThe brand cultivated a unique style, subtly blending three major influences: Japanese minimalism, the Danish concept of hygge and European craftsmanship. This fusion of international inspirations produced an aesthetic that was recognizable among all others.
The decorative philosophy of Friendly House transcended fleeting trends. Here, each object was chosen not only for its beauty, but also for its history and durability. The store favored an eco-responsible approach to decoration, long before it became a common concern. Natural materials dominated: linen, raw wood, artisanal ceramics, and wool coexisted in visual and tactile harmony.
A decorative atmosphere that invites well-being
The atmosphere created by Maison Aimable was a result of a particular sensitivity to authentic and warm living spaces. Muriel Rousseau chose this name without any pun intended, simply for the positive association between "home" and "lovable" - two words that perfectly summed up the spirit of the place. This boutique offered a vision of the home as a refuge where one feels good, far from sanitized and standardized decor.
The founders' curatorial approach transformed the small space into a showcase for carefully selected pieces. Each vase, each textile, each accessory found its place in a coherent whole that invited the viewer to imagine their own interior. This sensory vision of decoration where materials, textures and colors interacted has inspired many interior design enthusiasts.
A curated selection: treasures and must-have creations
In this compact but optimized space, Maison Aimable offered a collection of carefully selected decorative objects. The selection reflected a balance between trendy pieces and timeless creations, always with a demand for quality and authenticity. handmade ceramic tableware alongside macramé hangings, while designer vases interacted with natural linen throws.
Prices were deliberately kept affordable, a key aspect for the founders, who wanted to democratize quality design. You could find a black ceramic hanging pot with leather straps for €23, an "Iza" cotton rug for €98, or a green marble desk lamp for €140.
Products that tell a story
- Of the Japanese ceramics with clean lines for a touch of zen in your interior
- Of the Scandinavian textiles in soft colors inspired by the hygge concept
- Of the European handmade accessories combining tradition and modernity
Noble materials dominated the offering: embossed linen for the throws, raw wood for the frames, ceramic for the tableware, wool for the Berber rugs. This preference for natural and sustainable materials was part of an ethical approach to responsible consumption. Collaborations with local artists and artisans also made it possible to offer limited edition pieces, reinforcing the unique character of each object.
| Product | Matter | Price | Origin |
|---|---|---|---|
| Friendly Home Cushions | Natural linen | 69€ | Denmark |
| Maison Aimable Carafe almond green | Glass | 34,50€ | Holland |
| Frame with brass bee | Wood and brass | 29€ | France |
Among the exotic style furniture and coveted objects, we found brass palm trees (€30), baskets woven from natural fibers (€32) or even stoneware pitchers (€13). This diversity made it possible to imagine complete atmospheres or simply to acquire a favorite piece to enhance an existing interior.
In the heart of the 11th arrondissement: an inspiring Parisian address
Located at 16-18 rue des Taillandiers in the 11th arrondissement, the Maison Aimable store had found its perfect setting. This Parisian neighborhood, known for its creative effervescence and avant-garde spirit, resonated perfectly with the boutique's philosophy. Theinspiring and dynamic urban environment constantly nourished the choices and vision of the founders.
Maison Aimable Review: A Unique and Personalized Customer Experience
- A warm welcome and personalized advice adapted to each decorative project
- A inspiring product staging allowing you to visualize their integration at home
- Of the workshops, snacks and meetings with creators to feed one's creativity
The experience offered went far beyond purchasing. With the Maison Aimable store, you were invited to take your time, to touch the materials, to imagine these objects in your modern and elegant bedroom spaceThe team took the time to understand your desires and constraints, and guided you towards the pieces that would fit harmoniously into your interior.
This shop was not just a place of commerce, but a true space for living and exchange. The creative workshops organized regularly allowed visitors to meet artisans and learn their techniques, thus creating a community of enthusiasts around shared values: authenticity, creativity, and sustainability.
The legacy of a unique decorative vision
- A sustainable and ethical approach to decoration which continues to influence the sector
- A balance between refined aesthetics and accessible simplicity now wanted
- A vision of interior design as an authentic expression of self who always inspires
Although closed since 2019, Friendly House has left a lasting mark on the Parisian decorative world. Its sensitive and thoughtful approach to interior design continues to inspire other brands and many decoration enthusiasts. Throughout its existence, the boutique has embodied a certain idea of Parisian style: elegant without being intimidating, authentic without being rustic, contemporary without being cold.
We remember this friendly house address at 16-18 rue des taillandiers, which was able to create a bridge between modern design and human warmth, proving that the two are not incompatible but on the contrary, feed off each other to create spaces where it is good to live.
